

With a big vision for his village and its coffee farmer community, Pak Echwan is already one of the of the head farmers in this coffee-growing region. Taking the initiative to inculcate a mindset of ever-improving quality, he sees education, awareness and the sharing of best practices as key to raising the quality of their yields, together with vital investment in the areas of processing, equipment, and storage. Leading by example, he ensures that ample reinvestment into better equipment and processes are followed through after each harvest cycle. This has meant his produce enjoys a consistently high quality, year after year.

